5 ways to make a great online text
Most texts could be written better. Not just a little – a lot better. With a decent topic, good writing skills and knowledge of your readers, you can produce a pretty good text.
However, you don’t have to settle for something that is only quite good. By paying a little attention to the final touches, you can turn a good text into a great one.
Whether you’re creating a blog post, a special report, sales letters, a script for a video, an email auto-response or anything else, you can take your writing to the next level with a few simple rules.
1. write inspired, edit sober
You don’t have to take this literally. We don’t want you tapping away at your keyboard while sipping rum tea, writing increasingly sluggish and inaccurate. Rather, we’re thinking about what Hemingway was holding onto. Texts that ring true make people want to read and buy.
So we have rule number 1 in writing – great texts are texts that sound authentic.
The power of persuasion is all about conveying knowledge and building trust. It’s hard to gain trust if our text sounds like corporate gibberish. Too many copywriters write too formally, mistakenly thinking that this adds to their seriousness. Big mistake. Nobody wants to read stiff, formal texts as if created by a machine.
What matters is personality. It is better for a text to have too much of it (which can always be corrected later) than to have too little of it. When p
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