Dieter Ruf, born in Basel in 1964, has been closely involved in the real estate industry for more than 30 years. In addition to his professional career, he has held and continues to hold various positions within SVIT (Swiss Real Estate Federation). From 2002 to 2007, he was vice-president of the SVIT beider Basel and has been president of the SFPKIW (Swiss Property Industry Examination Board) since 2009. He has also served on a number of committees, such as the “Chamber of Real Estate Agents” committee, where he played a key role in the conception and founding of today’s “SMK” (Swiss Chamber of Real Estate Agents). With his comprehensive education, industry know-how and national network of contacts in the real estate sector, Dieter Ruf knows the profession very well. Thanks to his many years of experience, he knows the markets and market behaviour of his target groups very well. This knowledge has inspired him to support the increasingly difficult marketing services with his company’s products.